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Motion intellingence and business

Interview (italian)

We are at SMAU Naples 2019 with Cristiano Faenza. What is motion intelligence and how can it be useful in a business context. What are the potential areas of application?

Good morning. Regarding motion intelligence, it is a type of intelligence about which nobody talks much and I would say that it can be very useful, since lately we talk a lot about artificial intelligence, to understand that the human being has a series of characteristics, specific of the species, which for example are impossible to be replicated by a robot.

Let’s say that motion intelligence, in a very practical manner, is what we use in businesses, for example, to improve internal communication. Instead of classic front lessons or consulting interventions, we make them play games that are movement-based (for example throwing a tennis ball) which allow us to see how people move individually and how they move within a work team.

The peculiarity is that we have the possibility to read a whole host of things that usually cannot be detected with traditional methods.

Speaking of communication, specifically, how can this approach be used to improve and make communication more effective?

As I mentioned earlier, the peculiarity is that, through the games we play, a whole series of behaviors that usually go, let’s say, a bit unnoticed, through the game they are represented physically. Based on the research we carried out, according to us there is no difference between how a person throws a tennis ball and how they launch a product, service, or activity. Therefore, if we want to improve communication within a work team, we make them physically throw tennis balls with specific inputs and games. And what happens? From the way people move, we can see whether a person shares information or not. We can see if a person, for example, does not take up responsibility. We can see whether a person is not a team player. The peculiar thing is that the person gets to experience it.

If for example two people cannot stand each other, you will see it immediately from the way they do, or do not throw the ball. From how many times they throw it towards one person rather than another. Therefore, all those behaviors that in the business place we enact let’s say in a subconscious manner, through the game are made physical and unequivocal.

During your talk you explained exactly that through the movement it is impossible to lie. How can games be used to improve employees performance and could you give us some practical examples?

Regarding the game aspect, it can be very useful in a company because it manages to disrupt a whole host of schemes that usually are consolidated.

One of the games we have people play most often, at the beginning they think we are crazy and that they are never going to do it, but eventually they do, is crawling, which is one of the classical movements of the baby. In fact, it is the first freedom movement of the human being, because it is not the fact of being able to walk. Before starting to walk, among all other movements, the baby begins to crawl. And this is the movement that represents freedom for a baby. Because finally they are able to see something and reach it.

When we work with businesses where there are recurring schemes, dysfunctional mechanisms that are not working, for example we use crawling. I can tell you that at first people are very skeptical. But afterwards they actually realize how specific physical gestures can awaken within us the famous motion intelligence. We have the possibility of accessing and tapping into a whole series of resources that we can then utilize also in a professional context.


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